bol.com bollebozen

Bol.com is ‘the shop for everyone’. As one of the best-known shops in the Netherlands and Belgium, we want everyone to have access, and we’re right in the middle of society. At bol.com, we want to invest in the community as well as in the employees and entrepreneurs of the future. This is why we set up the bol.com bollebozen (bright sparks) programme. With our bollebozen initiative, we contribute to creating equal opportunities for children in the Netherlands and Belgium by encouraging children to enjoy reading stories, and by helping them develop their digital skills too.
Joost Morel
+31 (0)61 85 49 521

What is bol.com bollebozen?

We all deserve the chance to get our dream job or run the business we have always wished for. However, in the Netherlands and Belgium, not everyone has equal opportunities. Inequalities are caused, for example, by language delays and poor digital skills, and these factors reinforce each other.

We launched bol.com bollebozen to help change this. With our bollebozen initiative, we contribute to creating equal opportunities for children in the Netherlands and Belgium by encouraging children to enjoy reading and stories, and by helping them develop their digital skills too.

Click here for more information about the bol.com bollebozen programme (in Dutch)

bol.com bollebozen activities

The Great Big ‘Dolfje Weerwolfje’ reading quiz

The Great Big ‘Dolfje Weerwolfje’ reading quiz is the first bol.com bollebozen programme reading initiative. This educational card game was developed together with publishers Zwijsen and Leopold. The game is designed for 2 to 8 players aged 7 years and older.

Besides questions about the main character and his world, the seven-year-old boy Dolfje Weerwolfje, the cards also include questions aimed at increasing reading comprehension, such as: which word is the odd-one-out: spooky, diary or sad? And there are also ‘challenge questions’ that almost anyone can do. Encouraging children to read has become even more important, especially during the corona pandemic and because schools were closed during lockdown. This has meant some children’s reading level has dropped behind due to months of home schooling.

‘Letterpret!’ activity books

The second initiative that has come from the bol.com bollebozen programme is a series of activity books focusing on having fun with letters, the ‘Letterpret!’ books. There’s one for children aged 4 to 6 and another for children aged 7 to 9. These books are designed to help children to maintain their reading level during the summer holidays. Bol.com bollebozen wants to make the books available for every child and so, for every book sold, we donate one of the activity books to the foundations ‘Jarige Job’ in the Netherlands and ‘Feestvarken’ in Belgium. These foundations support children whose families cannot afford to celebrate birthdays. Children who cannot celebrate their birthdays because the family has no money for this, get an activity book in their birthday box from Jarige Job or Feestvarken.