Our story

Bol opened its doors on 30 March 1999. More than twenty years later, the shop has 13 million active customers in the Netherlands and Belgium, a product range of 35 million items and 52,000 sales partners who sell their goods through the bol platform (on 31 March 2023).

bol board

The bol board consists of:

  • Margaret Versteden – van Duijn, Chief Executive Officer
  • Ellen Coopmans, Chief People& Officer
  • Gert-Jan Janssen, Chief Financial Officer
  • Boukje Taphoorn, Chief Marketing & Sustainability Officer
  • Vincent Weijers, Chief Operating Officer
  • Oscar Hundman, Chief eCommerce Officer
  • Joris Scheepens, Chief Advertising Officer
  • Maite Zubiaurre, Chief Product Officer